Polaroid: The Power Of Unplugging

Proving that traditional marketing still has the power to captivate, Polaroid’s latest campaign celebrates unplugging in a tech-obsessed world, the brand isn’t selling a product, it’s selling the joy of being present.

Polaroid's newest campaign celebrates offline life with their series of OOH ads placed in tech-centric spots such as the JFK Airport and outside Apple and Google Offices.

Their way of celebrating? Fun, cheeky, simple, thought-provoking copy such as these hit: “No one of their deathbed ever said: ‘I wish I’d spent more time on my phone” - “Real stories, not Stories and Reels” and our favourite, “AI can’t generate sand between your toes”.

While the world is chasing the newest tech and how to integrate AI into every crevice of the human experience, from how we work to how we sleep, Polaroid went in the absolute opposite direction and for that, they deserve a round of applause!

This campaign is the perfect example of how traditional marketing can and should be done and proves that OOH camps are not dead. The whole series is meant to promote their new Polaroid Flip; however, the actual product is not the focus here. In fact, it’s only added right at the bottom of each poster, not completely out of the way, but not significant enough to notice right away. 

Again, a perfect example of why this worked so well. Polaroid isn’t selling a product, but a feeling. The reminder of the power of slowing down and being present and living in the moment, capturing the moment, all while not having a screen to distract you from the moment. 

This is the kind of marketing that actually makes you stop and think - an ad with an impact.