AI In Marketing

AI is evolving fast, turning ambitious visions into hyper-realistic visuals and animations, the results can be extraordinary, challenging marketers to rethink how technology fits into the creative process.

Remember when we looked at AI and said, yeah, that could never take our jobs. Well that statement is unfortunately becoming a little less true as the years go by. The accelerated advancement for AI has been quite impressive, we went from images of people having no hands and multiple fingers to not being able to tell if something is actually AI or not. 

A great example of this is Ohneis, a creator who specializes in AI-generated content. He uses ChatGPT and other AI tools to produce some of the most visually stunning AI images we’ve seen. His approach involves inputting his vision for an image, which includes detailed elements like lighting, textures, framing, and even the size of the smallest glitter. Once the still images meet his expectations, he either keeps them as they are or uses an AI video generator to create an animated version of the image. Ohneis showcases the full potential of AI tools, demonstrating that with imagination to complement technical execution, remarkable results can be achieved.

Seeing that AI still leans on us humans, what's your take? Are you all in for AI-generated imagery and videos in marketing, or are you firmly against it?